Friday November 25th at Børsen, David Dencker will talk about how MUUSE’s co-creative business model is changing the fashion industry and what co-creation means for finance.
To sign up please go to: http://ilab.dk/remaking/index.html
Archive for the ‘Discussing Innovation’ Category
Talk: How Co-creation will help remake finance
Friday, November 4th, 2011OPEN Lecture about MUUSE at CIID
Friday, September 23rd, 2011Monday 26th September from 5pm-6pm Gitte Jonsdatter, partner at MUUSE, will give an overview of the crop of emerging co-creative business models in fashion, and share insight into the startup experience and future strategy for MUUSE, the entrepreneurial platform for emerging fashion designers.
The increasingly rich communication on the internet is creating new possibilities for businesses to work with talented designers, their customers and fans to co-create products.
For sign-up and more information please visit CIID homepage
From Catwalk to Co-creation
Thursday, July 14th, 2011
At the conference Rebuild21 David will talk about how Muuse is changing the fashion industry by connecting fashion connoisseurs directly to the work of talented fashion designers – without filtering by retailers or policing by trend forecasters.
The world of fashion is changing. Nike paved the way for mass-customization in fashion with NIKEiD. The T-shirt company Threadless has paved the way for a new trend in design with their democratic co-created and crowd-sourced way of getting and picking designs. And new services like Velvet Brigade and Muuse pushes the envelope even further in the direction of co-creation.
How does the fashion industry prepare itself to meet new and increasing demands? Who are the front-runners in the new fashion revolution? How do they challenge existing models and players? What will go mainstream and what will stay niche?
Sign up and see more at: www.rebuild21.org
Workshop about co-creation with LEGO, Normann Copenhagen and Boblr
Thursday, May 12th, 2011May 25th Gitte Jonsdatter and David Dencker will run a workshop about how companies can involve users in their product development at LEGO, Billund.
At the workshop LEGO, Normann Copenhagen and Boblr will share their experiences working with customers to generate concrete business results.
For more information please visit: www.ddc.dk
Crowd Accelerated Innovation at TED
Sunday, September 26th, 2010
In his TED talk about Crowd Accelerated Innovation, Chris Anderson (of TED, not Wired) makes an analogy of web video to the Gutenberg press – the changes he points to go far beyond the revolution in businesses to point out the potential for education and to the groundswell of social innovation. The last few minutes can bring tears to your eyes.
NIKE iD – The First Example of Mass Customization Driving Revenue?
Friday, September 10th, 2010Mass customization is a business model which allows the customer to purchase a product which has been customized to meet his/her exact needs, for example the color of his/her car, his own drawing on a T-shirt or creating a pair of customized sneakers. From a company perspective, mass customization has been defined as the ability to provide customers with whatever they want, whenever they want it, wherever they want it and however they want it. It has been heralded as a change of paradigms from the mass production paradigm to the mass customization paradigm and named a significant competitive advantage in the future. However so far no large cap companies have been able to make substantial profits employing mass customization – NIKE iD is changing that.
Is Co-Creation Moving Into The Mainstream?
Tuesday, August 24th, 2010In 2008 McKinsey Quarterly published the article “The next step in open innovation,” mentioning distributed co-creation for the first time but concluded it was to early to predict what the outcome of this new business strategy would be. Then last week McKinsey Quarterly published an article about ‘Ten tech-enabled business trends to watch’. The first business trend they described was ‘Distributed co-creation moves into the mainstream’. (more…)
How Co-Creation is Changing the Cost of Innovation
Tuesday, August 3rd, 2010For a long time I have been interested in what happens with the cost structure of new product development when you start involving users in the innovation process. For the last decade research has pointed out that traditional NPD is becoming more expensive because of:
- Increasing investments in NPD of overall budget
- Increasing NPD cost per product
- Decreasing NPD cycle time
- Increasing NDP failure rate
In order to reduce risk and increase sales, companies often choose products aimed at a segment’s lowest common denominator, which results in a poor fit between consumer preferences and products and lately we have seen several examples of adverse consumer reaction to mass market products. (more…)
Tracing Co-creation’s Family Tree
Tuesday, July 13th, 2010I’ve been looking into what changes in technology, and society have come together to make dispersed, global co-creation a huge trend in business and market strategies. Dr Sudhanshu Rai has posted a great historical analysis of the history of collaborative ways of working internationally with Indian partners at http://barha.asiaportal.info/blogs/in-focus/2010/june/be-reminded-it-co-creation-we-should-understand. He outlines four phases: ‘Y2K,’ ‘Bodyshopping,’ ‘Outsourcing,’ and ‘Co-creation’ as the final, and next stage. The first stage, Y2K, sent India into an international arena at a speed that had not been seen before, it must have been stunning from the front lines. (more…)
JOIN research seminar
Wednesday, February 3rd, 2010February 22nd 2010, project JOIN is inviting to a research seminar where we will share the findings from the first phase of Project JOIN.
During the last 6 months we have undertaken a comprehensive user study of the platform’s three user groups – the designers, the manufacturers, and the consumers, and we have spoken with industry experts.
If you are interested in participating please follow this link JOIN Seminar the seminar will be conducted in Danish.