Friday November 25th at Børsen, David Dencker will talk about how MUUSE’s co-creative business model is changing the fashion industry and what co-creation means for finance.
To sign up please go to: http://ilab.dk/remaking/index.html
OPEN Lecture about MUUSE at CIID
September 23rd, 2011 | admin | No Comments »Monday 26th September from 5pm-6pm Gitte Jonsdatter, partner at MUUSE, will give an overview of the crop of emerging co-creative business models in fashion, and share insight into the startup experience and future strategy for MUUSE, the entrepreneurial platform for emerging fashion designers.
The increasingly rich communication on the internet is creating new possibilities for businesses to work with talented designers, their customers and fans to co-create products.
For sign-up and more information please visit CIID homepage
From Catwalk to Co-creation
July 14th, 2011 | admin | No Comments »
At the conference Rebuild21 David will talk about how Muuse is changing the fashion industry by connecting fashion connoisseurs directly to the work of talented fashion designers – without filtering by retailers or policing by trend forecasters.
The world of fashion is changing. Nike paved the way for mass-customization in fashion with NIKEiD. The T-shirt company Threadless has paved the way for a new trend in design with their democratic co-created and crowd-sourced way of getting and picking designs. And new services like Velvet Brigade and Muuse pushes the envelope even further in the direction of co-creation.
How does the fashion industry prepare itself to meet new and increasing demands? Who are the front-runners in the new fashion revolution? How do they challenge existing models and players? What will go mainstream and what will stay niche?
Sign up and see more at: www.rebuild21.org
Workshop about co-creation with LEGO, Normann Copenhagen and Boblr
May 12th, 2011 | David Dencker | No Comments »May 25th Gitte Jonsdatter and David Dencker will run a workshop about how companies can involve users in their product development at LEGO, Billund.
At the workshop LEGO, Normann Copenhagen and Boblr will share their experiences working with customers to generate concrete business results.
For more information please visit: www.ddc.dk
Upcoming Talk: BMW, Kvadrat & CrossRoad Innovation
November 23rd, 2010 | admin | No Comments »This Friday November 23, Gitte will give a perspective on emerging forms of open innovation, as part of the DDC’s event to present the BMW and Kvadrat collaboration “The Dwelling Lab.” Pre-signup is required with the DDC.
Tel +45 3369 3369
design@ddc.dk
www.ddc.dk
upcoming talk
October 29th, 2010 | Gitte Jonsdatter | No Comments »
Monday November 8 David will be speaking at Spinderihallerne in Vejle, at the DDC’s ‘Inspiration Meeting’ on how firms can create value with their end users. Some cases he’ll share are LEGO, Karup Partners, Microsoft and Nike. Ole Vilster of NOKIA will share NOKIA’s experience with user-driven innovation methods. The event is free, you can sign up through the DDC by November 4.
Crowd Accelerated Innovation at TED
September 26th, 2010 | Gitte Jonsdatter | 2 Comments »
In his TED talk about Crowd Accelerated Innovation, Chris Anderson (of TED, not Wired) makes an analogy of web video to the Gutenberg press – the changes he points to go far beyond the revolution in businesses to point out the potential for education and to the groundswell of social innovation. The last few minutes can bring tears to your eyes.
NIKE iD – The First Example of Mass Customization Driving Revenue?
September 10th, 2010 | David Dencker | 7 Comments »Mass customization is a business model which allows the customer to purchase a product which has been customized to meet his/her exact needs, for example the color of his/her car, his own drawing on a T-shirt or creating a pair of customized sneakers. From a company perspective, mass customization has been defined as the ability to provide customers with whatever they want, whenever they want it, wherever they want it and however they want it. It has been heralded as a change of paradigms from the mass production paradigm to the mass customization paradigm and named a significant competitive advantage in the future. However so far no large cap companies have been able to make substantial profits employing mass customization – NIKE iD is changing that.
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Starbucks and Co-creation
August 25th, 2010 | Gitte Jonsdatter | 1 Comment »They have been at the forefront in customer experience innovation for years, I’m looking forward to hearing their approach co-creation – Matthew Guiste from Starbucks to share their initiatives in co-creation Sept. 21 in Copenhagen.
Is Co-Creation Moving Into The Mainstream?
August 24th, 2010 | David Dencker | No Comments »In 2008 McKinsey Quarterly published the article “The next step in open innovation,” mentioning distributed co-creation for the first time but concluded it was to early to predict what the outcome of this new business strategy would be. Then last week McKinsey Quarterly published an article about ‘Ten tech-enabled business trends to watch’. The first business trend they described was ‘Distributed co-creation moves into the mainstream’.
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